Kijiji has quietly become one of the most visited online marketplaces in Canada. More than just a classifieds site, it’s woven into everyday routines, garage sales, job hunts, and even car shopping—serving as a localized alternative in an age of globalization. Below are 30 facts organized by themes that paint a clear picture of how this platform works, what makes it popular, and how to use it safely and effectively.
Kijiji’s Identity & Origins
1. The name “Kijiji” means “village” in Swahili
This branding decision was aimed at promoting a sense of community rather than just transactions.
2. Launched by eBay in 2005
eBay owned Kijiji and provided it with the resources to grow aggressively in Canada’s local classifieds space, especially by investing in the platform’s core technology stack.
3. Designed with Canadians in mind
Unlike Craigslist’s minimalist and often outdated interface, Kijiji emphasized visuals, accessibility, and regional segmentation.
4. Dominates the Canadian classifieds market
Kijiji became the go-to place for Canadians buying and selling locally, especially as Craigslist lagged behind in design and moderation.
5. Operates with strict city-based localization
Users must select their region or city, reinforcing the local-first nature of the platform.
Core Features of the Platform
6. Posting an ad is free for most users
Kijiji uses a freemium model. Anyone can list an item or service without paying, which keeps inventory fresh.
7. Listings are organized into structured categories
The site has predefined categories and sub-categories, making navigation intuitive even for first-time users.
8. Built-in messaging platform
Buyers and sellers can communicate directly within the platform without sharing personal contact info right away.
9. Ads can include multiple photos and detailed descriptions
Listings benefit from the ability to upload several images, increasing credibility and appeal.
10. Listings expire but can be renewed
Ads have an automatic expiry unless users choose to bump or repost them, keeping content updated.
Popular Buy & Sell Categories
11. Furniture is a major sub-category
People moving, downsizing, or redecorating often list couches, tables, and bedroom sets on Kijiji.
12. Electronics are top sellers
Phones, laptops, gaming consoles, and speakers attract regular traffic from budget-savvy buyers.
13. Sporting goods reflect Canadian interests
Listings include hockey gear, bicycles, snowboards, and home gym equipment.
14. Free Stuff has its own following
Users frequently check this section to pick up items like bookshelves, TVs, or baby items at no cost.
15. Home and Garden thrives seasonally
BBQs, lawnmowers, and patio sets trend upward during spring and summer.
Specialized Sections: Autos and Real Estate
16. Kijiji Autos is a separate vertical
The platform built a standalone interface tailored specifically for buying and selling vehicles.
17. Car listings include CARFAX reports
Buyers can view vehicle history directly within the platform, improving trust and transparency.
18. You can filter cars by make, model, mileage, and more
Kijiji Autos includes filters that matter to serious car buyers.
19. Real estate rentals are heavily used
Students, young professionals, and newcomers use Kijiji to find apartments, basements, and shared rooms.
20. FSBO listings bypass agents
“For Sale By Owner” properties are common and appeal to buyers avoiding realtor fees.
Jobs and Local Services
21. Skilled trades dominate the job board
Electricians, plumbers, construction workers, and general labor roles are posted frequently.
22. Gig work thrives in the services section
Tutoring, junk removal, music lessons, and cleaning services find steady demand.
23. Recruiters use Kijiji to reach local candidates
Small businesses prefer Kijiji over corporate job platforms to hire directly.
24. Babysitting and pet care services are in demand
Kijiji provides a platform for caregivers and parents to connect locally.
25. Small businesses use paid ads for visibility
Cleaning companies, moving services, and handymen often upgrade to premium features for extra reach.
The Social and Cultural Element
26. “Is this still available?” is the default opener
Most messages from buyers start with this auto-sent phrase, streamlining initial contact.
27. Haggling is expected and encouraged
Sellers often price items higher, anticipating negotiation from potential buyers.
28. Acronyms like “PPU” and “FIRM” are part of the lingo
“Porch Pick Up” means the item is left outside for contactless pickup. “FIRM” tells buyers not to negotiate.
29. Many use it to promote sustainability
By reusing, repurposing, and donating, Kijiji users contribute to reducing waste.
30. There’s an unspoken etiquette to follow
Being responsive, punctual, and honest matters—bad experiences can lead to ghosting or a deal falling through.
Why Kijiji Still Matters
Kijiji remains more than a classifieds site—it’s a reflection of Canadian habits, values, and neighborhoods. Its local-first structure, wide range of listings, and strong sense of community give it staying power in a crowded market. Whether you’re selling a sofa, hunting for part-time work, or picking up free garden tools, Kijiji continues to be a trusted, everyday platform that keeps Canadians connected through practical exchanges.
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